Social Marketing Planning

This program is designed to give you a comprehensive overview of Social Media. It provides details of multiple social media platforms, how they work and how best to leverage them to grow your business.

Branding and Reputation

Whether it's a corporate brand or your personal reputation - this program will teach you core principles from traditional concepts that will never change to emerging trends that have changed the game!

Targeting Your Audience

Learn how to identify and understand your audience. Through these insights and exercises you will have a clear understanding of who you are trying to reach and how best to sell to them.

Cross-Channel Marketing

Each social media platform is unique, with differentiating demographics, tools, and preferred media formats. Understanding each platform will help you coordinate efforts and develop a cohesive strategy.

Content Marketing

Content is what makes the web go around. Content is what makes people visit your website, it’s what encourages people to follow you on social media and it’s what eventually turns visitors into fans rather than just followers.

The Art of Story Telling

For just about everything that we do, we tell stories. We are constantly telling or listening to (and in some cases forced to endure) stories. Marketing is about telling a story. Learn how to structure an engaging story that keeps your audience coming back for more,

Plan - Execute - Refine

The purpose of this training is to give you a comprehensive understanding of how to plan an effective marketing campaign, the tools needed to execute that plan and then track and monitor its performance to adapt and achieve success.

Learn at your own pace

All of the information you need is available for you to view or download for as long as you are registered with our program. You can access the training as you build your campaigns or all at once before you get started. Our community and mentors are available to assist you in your journey and live Q&A sessions are available for community members.

A Powerful Community to Back You

We're very proud of the materials we've assembled for this training, but don't underestimate the value of the community! The rising tide truly does lift all ships!

Let's Get You Started!

Whether you're new to marketing or simply wish to fill-in the gaps brought upon by the age of social media, this training module will arm you with all the tools, tips and tricks you need to thrive online and achieve success!